KEO Marketing

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Why diverse content creation is important

Content marketing has become a huge player in how search engines rank companies' websites. Businesses that are looking to improve their search engine optimization strategies need to be aware of proper content creation tactics. While SEO used to be focused around keyword placement and high numbers of links, new algorithms emphasize natural, relevant and diverse website material.

Search Engine Journal said content should be straightforward, targeted for specific audiences and incorporate the brand personality. While it is important for marketers to be creative with their approaches, more prospects will interact with the website if they can navigate it easily and learn about the organization faster. Additionally, the content, including all images, graphics and links, should be engaging and connected to the industry, while also making the brand sound unique and interesting.

Incorporating these factors into a variety of content, such as video, photos or newsletters, will provide a more compelling experience and make the company more reputable. Site Pro News touted infographics as a great way to offer educational information for readers. Infographics put information into a visual setting and offer a new and exciting experience for those researching the industry.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.