KEO Marketing

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Webmaster Tools get a makeover and become easier to navigate

When you implement a thorough web analytics tool for your website, you want to make sure the information you need is available all of the time. In B2B marketing, understanding site traffic and which leads are more influential than others is important, and fortunately for users of Google's Webmaster Tools, the interface has gotten an appealing makeover.

Google announced it has cleaned up Webmaster Tools, making three influential changes. The company has updated its dashboard, introduced new left hand navigation and provided a home compact view. The modifications were made to be more representative of provided content and tools, Google said.

Overall, the company wanted the configuration of Webmaster Tools to be easy to navigate. The changes also include a more detailed section where professionals can check on traffic data, and introduce a section where users can find ideas to enhance their sites.

Google has begun to unveil regular changes to the tools the company offers to its clients, so keeping abreast of these updates may help a business improve its lead generation efforts. It may be worthwhile for users to become familiar with the interface changes and understand how to use them successfully.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.