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Using geolocation services to leverage local search marketing

As GPS functions and other geolocation services become faster and more reliable, cellphone users are increasingly relying on them for location-based information services its related functions. In fact, eMarketer revealed in a survey that 74 percent of smartphone users and 46 percent of adult mobile phone users overall access these services. With these numbers in mind, small businesses can successfully leverage these functions and improve their local search marketing strategies.

According to Social Media Examiner, one tactic for small businesses to employ regarding location-based services is simply to remind consumers, fans and followers to check-in frequently. Through the promotion of deals, new products and other popular factors, stores and businesses can engage their clients and customers more interactively. For instance, the 10th customer in the area to check in might be able to visit the store to pick up a freebie or receive a significant discount.

Another effective tactic is to erect a geofence, or a virtual perimeter around an established physical location. Using opt-in methods to send text or push notifications to nearby mobile devices, retail outlets could issue timely promotions within a very specific and highly defined locality.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.