Companies are looking to connect with prospects and customers on a deeper level and spread brand awareness in a local setting, meaning they need to initiate local search marketing strategies. There are a variety of opportunities to gain local recognition online, but marketers have to first know where to look.
Search Engine Journal pointed out that there are three major outlets to look at – Yelp, Google Plus Local and Yahoo Local. There are other very useful platforms, especially social media sites, that help get customers and potential clients interacting with brands on a local level. In fact, AdWeek said recent Facebook, Foursquare and Google local search updates could change the way people research brands within their vicinity on their mobile devices.
But it's important to optimize for all sites that customers will use to reach out to the business. Offering contact information across many platforms can reach a wider audience. Each site requires its own optimization, such as Google Plus requiring active membership, client interaction and more engaged circles to make the brand appear legitimate to show up on a local search. Try a few different platforms, and be sure to make the most of each individual one.