Content marketing can improve search engine rankings, but only if it's done well. Here are some tips for great content marketing:
- Do an extensive content audit. Go through every single page of the website to see how much content there is and consider its quality. While this seems like an unnecessary task, it is essential to do, according to Clickz.com. A business needs to know what content it already has, and how it can improve and leverage it, in order to formulate a content marketing strategy.
- Use data. The profile of a company's target market needs to be clear and precise. The best way to obtain such a picture is through concrete demographic data on current customers. If the organization does not already collect and analyze such data, it should start to do so.
- Tell a story. Compelling content connects with prospects on an emotional as well as an informational level, and a story is an excellent way to engage those sentiments, according to Search Engine Journal. Presenting a story in which there is a problem, a struggle, and ultimately a solution, is simple and effective. Of course, the solution should be the company's product or directly related to it.
- Don't forget the essentials of writing. Good content is well written. Companies should pay attention to grammar, spelling, and other related concerns