Online marketing has many components, of which search engine optimization is only one. However, as a study from Chitika shows, SEO efforts are important for every organization's website. The No. 1 organic result on Google search results receives 32.5 percent of the page's traffic. The second link receives 17 percent, and the third 11 percent. Each link below the top three gets less and less traffic.
If it is impossible to occupy the top search result link, companies need to aim for at least the first page, which receives 91.5 percent of total traffic. Notably, the rankings in question are organic, derived from Google's algorithms and not influenced by paid placement. Search engine optimization is about quality content, not money spent. Content marketing efforts can improve a business' search ranking.
It is important to understand the results of this study and ones like it, according to Search Engine Watch. Organizations interested in how to interpret this data and how to improve their own search rankings should consider contacting an interactive marketing agency with experience in SEO.