Many businesses wonder if they need to incorporate social media into their online marketing plan. SEO is a powerful marketing method and can do wonders for a website, but it takes more than just website optimization to make it rank highly on Google searches. Social SEO has become a key ingredient to any digital marketing strategy because it shows search engines that the company brand is reputable.
Search Engine Journal asks whether social SEO actually impacts a business and proceeds to answer with a resounding "yes." The newest updates to Google Penguin and Panda are taking social media interaction into account more than ever and ranking websites accordingly. Social platforms do impact a business, as the more interaction brands have on social media, the better they will rank on Google. This means that businesses of all sizes need to maintain active profiles on various social sites to garner followers.
In order to take advantage of social SEO, use company names in posts on social platforms, offer links from landing pages to social sites, and diversify social presence across Facebook, Twitter and Google Plus for maximum exposure and interaction with target audiences.