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Social media marketing tips for Facebook Graph Search

As online networking sites are constantly evolving, businesses are often seeking new ways to utilize social media marketing effectively. Facebook created buzz in the social media world last January after the company implemented their Graph Search. Facebook's Graph Search is the social media site's search engine which indexes and ranks data through a Unicorn framework. Relying heavily on "likes" and similar information to rank search results, Graph Search allow users to conduct a search based on the large data pool the site has in its system – or "graph," according to Search Engine Land.

According to ClickZ, there are several ways social media marketers can improve a B2B's brand ranking via Facebook's Graph Search.

1. Get the right likes
Although all brands want their content to get as many Facebook likes as possible, garnering the right  followers is important to reach one's target audience. As everything is connected through the network, users' likes show up on the news feeds of their connections. Therefore, if a company's core demographic is urban business owners, for example, getting a slew of likes from suburban fans may not help the brand with its marketing efforts.

2. Encourage interaction
Once a business' social media content  is getting likes and other acknowledgement, a smart marketer may want to encourage this to continue by thanking those who interact with the content.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.