KEO Marketing

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Say Cheese! Where photo sharing sites fit into B2B content marketing

Some B2B marketing teams use photos as supplemental materials in integrated marketing. Content marketers include infographics in white papers or add pictures to spice up blogs. Photo-sharing sites have turned images from add-ons to primary features.

A company can use social media pages like Pinterest to capture the attention of new audiences and promote inbound marketing. Social Media Examiner illustrated how Pinterest lets companies group materials into boards (1). A business can create boards for its white papers, infograph​ics and product images. Boards allow visitors to view similar images and get a strong impression of a company's brand.

To promote engagement, B2B marketing teams may want to post a variety of images. Besides products and company information, businesses can include pictures of their employees, customers and brand-related materials. Fun images can link to information and sharing material from outside parties brings them into a company's network. Marketing teams should analyze social sites to see what type of images trend.

Social media pages like Pinterest have features that help search engine optimization. Business 2 Community suggested adding descriptions to each picture posted (2). Titles of boards should be catchy and include keywords. Also keep in mind Pinterest prefers vertical layouts. And finally, captions must be written with mobile marketing in mind. 

(1). 7 Pinterest Tips for B2B Companies
(2). How to Use and Measure Pinterest in Your B2B Content Marketing

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.