Search engine optimization tools form a core foundation for any online marketing strategy. These terms drive Internet traffic to your company's website and help increase the number of potential customers exposed to your company while also raising your brand awareness. This makes having an exceptional SEO tool crucial for a successful marketing campaign.
Organic search marketing strategies improve website rankings in search engine results pages by taking SEO to the next level in terms of providing keyword analysis, backlink tracking and trend analysis.
In an attempt to pin down the most effective organic search marketing tools available, G2 Crowd, a provider of detailed business software reviews, recently conducted a study of the prominent tools marketers can use (1). The survey ranked respondents' answers according to market presence and satisfaction.
According to the study's results, G2 Crowd ranked Moz as a "Leader" in terms market presence and satisfaction. It was the only company that landed in this area.
Companies with high satisfaction but low market presence include Raven Tools, SEMrush, Ahrefs, UpCity and gShift, all of whom were labled as "High Performers" by G2 Crowd. Raven Tools ranked the highest in terms of satisfaction.
In addition, 85 percent of marketers are satisfied with their current SEO tools (2).