Not ready for mobile SEO yet? Google is

If B2B marketing professionals were waiting to optimize their mobile sites, time is not on their side. Google is currently using mobile-friendliness as a metric used in determining page rank in organic search results (1). As a result, mobile-optimized websites will perform better on search engine results pages. In addition to all other search engine optimization best practices aimed at boosting SERP rankings, mobile is now exerting a greater influence – likely earlier than most companies would have hoped.

Mobile websites that incorporate Flash will face the consequences and any broken links will prevent companies from rising in the search ranks. On the other hand, sites that integrate responsive design will likely earn Google's approval.

Because Google has put a lot of weight behind the idea that all customers are now multi-screen users, the company has a number of suggestions for companies that haven't yet invested in mobile-centric strategy. One of the big considerations that mobile site designers need to think about is making it easy for buyers to find what they're looking for (2). This requires assuming the position of a customer researching a new item and creating a mobile Web experience that's more intuitive and streamlined.

1. "Mobile Laggards Beware – Google Is Exposing Your Shortcomings"
2. "Any Place, Any Time, Any Device"

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.