Matt Cutts confirms upcoming Penguin update

Tech industry experts are buzzing about noticeable SEO changes in Google searches the past few days and are wondering whether a new Panda rollout came through. Search Engine Land reported that there were "clear signs of fluctuation in the search results" recently, but when asked, Google would not confirm a new update.

Trying to figure out what Google changed is almost impossible without confirmation, even with experts speculating. However, Matt Cutts did offer up news on Penguin updates via Twitter last week. In response to whether the latest impact was a official update, Matt Cutts responded that it was not a Penguin change, but SEOs should expect a Penguin 2.0 update in the next few weeks, according to Search Engine Land.

This statement has also prompted some chatter, as Penguin 3 came in October 2012, leaving many to wonder about the nature of the next one. The last Panda update, supposedly in March 2013, was confirmed as coming, but it was never confirmed that is happened. The upcoming Penguin change is reported to be big, and marketers need to make sure their websites are updated and following Google's guidelines to avoid any sort of penalization issues.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.