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Marketers should not underestimate Google+

Social media is an important platform on which businesses need to leverage their products and services. Networks like Facebook and Twitter often are in the spotlight as popular sites to use for marketing purposes, but Google+ continues to impress industry experts with its resilience and growth.

According to an infographic by Blue Glass, approximately 60 percent of Google+ users log in every single day, as opposed to 50 percent for Twitter. This creates a unique opportunity for marketers to reach out prospects and improve lead generation practices. Since the people who engage on Google+ are more active, they may also be more impressionable and willing to listen to brands in their circles.

In addition, content marketing professionals may also want to pay close attention to Google+, as the infographic notes that the more times someone approves an article, the higher it will rank on search engines like Google.

Businesses may want to improve their social media marketing, but they should not neglect platforms that have yet to hit their stride. Google+ offers professionals a variety of ways to improve brand loyalty and execute superior lead nurturing tactics. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.