Local search marketing will help businesses garner attention on a smaller, more intimate level – but it's important to first understand how to garner attention on a local search. Marketers must be aware of how to rank well with local searches, especially if their lead generation strategies target people in a certain geographical location. ClickZ suggests sticking to white-hat SEO while also balancing creativity with analytics-based practices.
Here are a few ways to improve local search for businesses:
1. Create a discussion
Get customers and potential clients talking about the brand's products or services and attract those who may be interested in what working with the company is like.
2. Provide all necessary contact information
Don't skimp on any contact information – provide everything. Make sure there are a multitude of ways for prospects to get in touch with the business.
3. Include social media
Social media is an integral part of any search strategy. More interaction with customers on a social platform means that the brand is legitimate and respected by its clients.
4. Incorporate mobile
Have a mobile-optimized website so anyone, anywhere can look the brand up on the Internet. Offer option for busy people that are looking at the brand on the go as well as those that own a tablet.