KEO Marketing

Be in the Know.

Link building techniques for better search engine optimization longevity

Search engine optimization relies on the quality of links a website has. Because Google looks at how authoritative a company site is by the links it provides and what websites interact with it, it’s important to develop a strong connection with other industry professionals and keep building quality links for the website. Here are three ways businesses can build high-quality links for better SEO:

1. Conduct interviews with industry professionals
Building relationships with other experts and allowing them to give their advice and opinions on the website gives it diversity and authority. Conduct interviews regularly and offer to be interviewed by others so they can link back to the brand’s site, suggests Search Engine Land.

2. Provide expertise
Before emailing someone to ask for a link, ask if they need help with any SEO problems or concerns they may have. This will build a relationship and show that there is more to the connection behind the links.

3. Include social media marketing
Interact with other industry professionals on social media and advertise the company product or service as much as possible on social platforms. According to Search Engine Journal, social media will help a website become more popular with the target audience and other companies will want to start linking to the site because of the increased viewers.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.