Each Panda or Penguin update causes quite a commotion among search engine optimization specialists, but understanding how these changes impact company websites will allow marketers to plan ahead and quickly adapt. Search Engine Watch also notes that new updates may not be as harmful to SEO strategies as some marketers think. Therefore, revamping an entire website or strategy may not be necessary.
In an effort to weed out bad websites and create a more positive experience for users, Google created Panda to go through website content and structure to make sure it is reputable and relevant, says Search Engine Land. If the content is not worthy, the website is penalized, even though Panda is only one of 200 strategies that Google uses to determine rankings.
In order to right any wrongs that Panda takes into account, marketers need to remove negative content that isn't beneficial and think about how to produce future website content. It's clear that Google is moving away from giving sites a higher ranking to ranking based on the organic nature of the information provided. Therefore, always keep the customer in mind and create material that is best suited for his or her personal needs.