Search engine optimization is important for all organizations. Results on the first page of Google get over 90 percent of total traffic for a search, so it is important to rank as highly as possible. While SEO has many components, keywords are an important part of a marketing strategy. There are many ways to use them in website content, and it is often useful to get guidance from an online marketing agency on SEO.
However, there are easy methods to determine which keywords a business should be using, and some simple guidelines on how to use them. With Google Analytics, it is possible to see which keywords drive traffic to a company's own website as well as those of its competitors. The monthly volume of searches for a particular keyword and how competitive are important metrics that will be displayed in the results. Businesses ought to aim for keywords with high search volumes and low competition if at all possible. Using those that are directly relevant to competing businesses can also be effective.
The ideal density of keywords in a website is between one and three percent. Anything greater than this may be too much, and can actually harm search engine rankings. Lists of keywords are simply not a good idea. Integrating them naturally into content is the goal. They should also appear in a page's meta text, title, and URL for best results.