Local search marketing is a great way for businesses to garner attention within their surrounding communities. By attracting interested prospects online and bringing them to the company websites from a local search, they can spread brand awareness to the right audience.
Search Engine Journal says getting the most out of local search strategies requires marketers to plan and time their process well. This means starting with major data providers to spread the information necessary for local directories and search engines. Once laying the base is done, companies should move on to search engines, recognizing which to target and how to optimize each site accordingly. Finally, move to local directories to share business information in a way that make it visible for relevant audiences.
The fundamentals are easy, but in order to keep local SEO strategies successful, marketers need to be consistent. Create quality content, offer relevant information for site visitors and build links at a steady pace. Search Engine Watch suggests building links with press releases, blog posts or PPC ads, among others, and get the brand image out there to enhance local search rankings.