Link building strategies are the core of any SEO plan, but it's important for marketers to keep up with proper link building tactics to help sites rank well and attract interested prospects. Managing links is one of the most essential things that a marketer can do to help improve a website's SEO. Keeping up with the latest Penguin guidelines is part of maintaining a solid website.
ClickZ said working to organize and eliminate bad links will help when moving forward with better tactics. Google is penalizing websites with spammy links. It's best to address any issues right away and be very communicative with Google if a penalty should occur. Take a closer look at which past links could possibly cause Google to question the business's strategy and rank the site lower.
Building authoritative links will help create a better overall SEO plan. Google stresses the importance of website structure, content and traffic. This means offering a message that relates to customer demands, branding the company accurately in online realms and following up with direct marketing efforts to create client conversations.