A large part of quality SEO tactics should be devoted to link building and connecting the website to other reputable sources in the industry. Creating authoritative links can significantly benefit a website, leading Google to rank it higher and allowing the brand to reach more interested parties. Reaching out to other companies and websites to help build links will be extremely useful, though it may take time.
The website must first be attractive to linking prospects and tell them that it is worthwhile to create an online connection with them. Search Engine Watch suggests marketers start creating content that brings new ideas to the plate, is unique and unexpected in the industry and will reach people on a more emotional level.
Putting forth the effort to contact other businesses and website owners means presenting the company in a way that makes the partnership as beneficial as possible. Search Engine Journal suggests being straightforward, offering different linking options, engaging the prospect in email and understanding the psychology behind link outreach. Getting a good linking strategy that offers content that is most relevant for readers will help SEO and keep the website ranking high throughout any upcoming Penguin or Panda updates.