How images can optimize your SEO marketing campaign

Images can be a boon to any B2B marketing campaign. Not only can a picture provide people an instantly recognizable visual, it can also drive home a point much more succinctly than a paragraph of text. Best of all, though, images are crucial to your page being found by more customers (1). However, if your website's images are not adequately searchable, you may find yourself in a situation where you've spent a considerable amount of time dedicated to finding and uploading the right picture that aren't doing anything to drive traffic to your site and generate new leads.

The best way to optimize your webpages' exposures in a search engine results pages is to prioritize rich text with visual elements. Since search engines also crawl the image file names, be sure to properly assign the correct keywords to the image file names and the alt text. Leaving in the generic file name for the image and the alt text blank will ensure the search engine crawler does not reward your website in its rankings. However, do not use this as an opportunity for keyword stuffing, since that could negatively impact the image's ranking (2).

(1) The 2 Types of Rich Media Your SEO Plan Can't Ignore

(2) 10 Must Know Image Optimization Tips

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.