KEO Marketing

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How B2B marketing professionals can improve search engine optimization results

Producing quality content is one of the most promising search engine optimization tactics. MarketingProfs, citing data from Ascend2, said that more than half of the global marketing and sale professionals polled in a recent survey believe quality content is one of the most effective SEO strategies. Other fruitful tactics included keyword research and management, frequent website updates and blog posts and social media integration.

While content is crucial to boost a company’s SEO results, it is also one of the most difficult tactics of execute, according to the report. Search Engine Land reported that the copy should offer real value, something of substance to visitors. It should always be fresh content. Google assesses whether a search is suddenly popular compared to its usual activity. If so, the new copy will be bumped up in search results. Search engines can also determine the value of the content by assessing how long a visitor stays on the site.

Additionally, using relevant keywords is essential. Search terms turn individuals into website visitors. The keywords should be thoughtful and flow within the copy. With pertinent keywords placed throughout the content, anyone can find a company’s landing page or blog post.

With top-notch content, a company is more likely to pique customers’ interest.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.