How B2B marketing professionals can improve search engine optimization results
Producing quality content is one of the most promising search engine optimization tactics. MarketingProfs, citing data from Ascend2, said that more than half of the global marketing and sale professionals polled in a recent survey believe quality content is one of the most effective SEO strategies. Other fruitful tactics included keyword research and management, frequent website updates and blog posts and social media integration.
While content is crucial to boost a company’s SEO results, it is also one of the most difficult tactics of execute, according to the report. Search Engine Land reported that the copy should offer real value, something of substance to visitors. It should always be fresh content. Google assesses whether a search is suddenly popular compared to its usual activity. If so, the new copy will be bumped up in search results. Search engines can also determine the value of the content by assessing how long a visitor stays on the site.
Additionally, using relevant keywords is essential. Search terms turn individuals into website visitors. The keywords should be thoughtful and flow within the copy. With pertinent keywords placed throughout the content, anyone can find a company’s landing page or blog post.
With top-notch content, a company is more likely to pique customers’ interest.