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Google's changes highlight need for mobile SEO

There's news for companies looking into mobile SEO. Google has been hard at work maximizing the mobile browsing experience. As customers increasingly use mobile devices to access the Internet, the search engine has recognized the importance of the mobile experience.

Google is testing a new interface for mobile search engine results pages that includes colorful lines separating different links (1). The colored lines make it slightly easier to distinguish between different results than the previous interface, which used light grey divisions.

But that's not all the search engine has unrolled lately. Google also released a rotating carousel function that allows users to scroll through more links from one source (2). If you search for a specific publication, for instance, you will be able to see a carousel of recent articles to choose from.

These two developments are both very new, and it's not yet clear how they will impact mobile SEO. Overall, though, Google is placing more prominence on the role of mobile, and it's something that all businesses need to pay attention to.

1. "Google Showing Colorful Line Separators In Mobile Search Results Snippets"

2. "Google offers carousel of mobile search results"

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.