Search engine marketing is taking on a whole new meaning as Google recently announced it will not confirm any more Google Panda updates. There has been speculation about a recent Panda update, but a spokesperson has said the tech giant is most likely not going to let marketers know if there has been any such movement, nor will it announce any in the future, according to Search Engine Land.
"I don't expect us to tweet about or confirm current or future Panda updates, because they'll be incorporated into our indexing process and thus be more gradual," said the Google spokesperson.
Search Engine Land also said Google's Matt Cutts reported a possible update last week, but that the changes would progress over time and abruptly change as updates have in the past.
Panda was first updated in February 2011, and since then, 24 more have been confirmed. If validated, the latest would have been the 25th. The new "rollout" system that Google is implementing is intended to have less of an immediate impact on websites; instead, it will gradually impact sites over time. What this means for marketers is still unknown, though it may be a good idea to seek SEO expertise to keep up and make sure the company website is garnering as much as attention as it should.