Google says treat disavow links seriously for better SEO

Many have wondered about the various capabilities of Google's disavow tool, though there are still many SEO professionals that don't know how to use it. When cleaning up a website and taking out spammy links, marketers need to take a more serious approach.

Matt Cutts recently stated that companies are being too meticulous with their disavow link process, when they should really be taking "a machete" to their bad links. Instead of taking a long time searching through a website to find the bad links, webmasters need to act fast and remove the bad links thoroughly to stay in good standing with Google. This information is very helpful for those looking for clearer direction when using the disavow tool for cleaning up their site, according to Search Engine Watch.

Cutts speaks to the selective nature of the disavow tool, reports SEO Roundtable. If SEOs use the tool too subtly, it might not have any impact on the site. On the other hand, if it is used too aggressively, it might do some damage to the website. Be smart about using the tool for maximum benefits.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.