Google has once again updated Panda, its search algorithm that affects any and all search engine marketing tactics. While not too significantly different from the previous update on December 22, the 24th Google Panda update impacts 1.2 percent of English-based queries, says Search Engine Land. Panda debuted in February of 2011 and averages one update every four weeks or so.
Sites that focus mainly on content, such as ecommerce sites, will see a bigger impact from the latest update, says Search Engine Journal. Panda aims to keep the internet as entertaining and informative as possible, rejecting websites that have too much advertising or aren’t relevant to readers.
Staying up to date on Panda updates and other improvements or adjustments keeps web pages running smoothly. SEJ suggests staying away from template product descriptions, especially for ecommerce sites, and designing original content or focusing on content curation to make pages more appealing to Google site crawlers.