KEO Marketing

Be in the Know.

Google releases 24th Panda update

Google has once again updated Panda, its search algorithm that affects any and all search engine marketing tactics. While not too significantly different from the previous update on December 22, the 24th Google Panda update impacts 1.2 percent of English-based queries, says Search Engine Land. Panda debuted in February of 2011 and averages one update every four weeks or so.

Sites that focus mainly on content, such as ecommerce sites, will see a bigger impact from the latest update, says Search Engine Journal. Panda aims to keep the internet as entertaining and informative as possible, rejecting websites that have too much advertising or aren’t relevant to readers.

Staying up to date on Panda updates and other improvements or adjustments keeps web pages running smoothly. SEJ suggests staying away from template product descriptions, especially for ecommerce sites, and designing original content or focusing on content curation to make pages more appealing to Google site crawlers.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.