Google Introducing Event Search
Ranking in position one on Google may be difficult to achieve. There is so much competition for certain keywords, and the cost may be prohibitive.
Fortunately, Google offers lots of types of search results and it has now become easier for companies to rank through event search. When people type in specific words, Google may list events happening above the regular results. If your company is involved in hosting business or industry events, event search is another great way that businesses can make themselves known on the results page.
How to show up in event search
Whenever you are hosting a local gathering or an industry event, you can let Google know by going to schema.org and utilizing the Event element. There, you can markup all your designated events.
Google does not want to see store hours or sales you are running. Also, be sure to include the start and end date. If various parts of your gatherings require people to purchase distinctive tickets, include a different event markup for each part.
Provide as much information for the event as possible and verify it is correct. Show how much tickets cost, the exact times of the occasion, a description of what is going to happen, which speakers are going to be there, the location, and any other pertinent information.
Why show up in event search?
Beyond ranking high for increased online visibility, companies that appear in the event search results experience numerous additional benefits.
B2B brands can use Google’s event search to boost their authority in their industry and attract attendees to tradeshows, sales events and industry events. They can also increase goodwill in their local communities by holding charity events.
Search processes are very fragmented, with users logging onto Amazon to find products, Twitter to look for news, and Facebook to locate people. Google is working to keep users engaged on their search engine and in front of your business by now adding event search.
For more information about ranking in event search through Google, contact KEO Marketing today for a free consultation.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.