Google introduced a new tool for local search marketing this week. It is called a carousel, and it is a new way to display local search listings. From now on, when users search for nearby establishments, they will see a black horizontal bar on the top of the results page that displays images associated with the search listings. Clicking on one of these images will yield details like a business' review-based score, its address, and other photos.
Having an establishment displayed prominently on the carousel will now be equivalent to having a top search engine ranking for local queries. Marketers need to ensure that their websites are optimized for the carousel. A good first step is ensuring that pictures associated with a local business are appealing. With numerical ratings based on reviews now prominently visible, businesses should also pay particular attention to what their score is and where it is coming from.
Google's local search carousel is visually appealing and intuitive to use. Organizations that are successful in their search engine optimization and local search marketing efforts will benefit greatly from it. Businesses interested in improving their showing in the local search carousel might consider contacting an agency experienced in SEO efforts.