KEO Marketing

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Google introduces new local search marketing feature

Google introduced a new tool for local search marketing this week. It is called a carousel, and it is a new way to display local search listings. From now on, when users search for nearby establishments, they will see a black horizontal bar on the top of the results page that displays images associated with the search listings. Clicking on one of these images will yield details like a business' review-based score, its address, and other photos.

Having an establishment displayed prominently on the carousel will now be equivalent to having a top search engine ranking for local queries. Marketers need to ensure that their websites are optimized for the carousel. A good first step is ensuring that pictures associated with a local business are appealing. With numerical ratings based on reviews now prominently visible, businesses should also pay particular attention to what their score is and where it is coming from.

Google's local search carousel is visually appealing and intuitive to use. Organizations that are successful in their search engine optimization and local search marketing efforts will benefit greatly from it. Businesses interested in improving their showing in the local search carousel might consider contacting an agency experienced in SEO efforts.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.