KEO Marketing

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Four important aspects of a successful website

Building and maintaining a company website with proper SEO strategies is an important part of garnering a solid online presence. In addition to social media marketing and product or service information, websites need to be optimized for maximum visitor usefulness. Here are four essential parts of a website that every company needs to have:

1. Product information
SitePro News says it's important to include product or service pricing on the website so prospects have easy access to the information. Include testimonials or positive reviews and any other important or unique information that would urge visitors to purchase the items.

2. Links to social media profiles
Social platforms are now a key factor in website ranking. The more customers are able to interact with the brand online, the higher the website ranking will be. In addition to Facebook, Twitter, Google Plus, YouTube, LinkedIn, Pinterest, try connecting with Digg, Yelp or Orkut.

3. FAQ sections
Answer visitors' questions right off the bat with an easy-to-find frequently asked questions page. Provide straightforward, informative and honest answers.

4. Easy navigation
The first time a person visits the site, he or she may conduct some quick research about the companies and products or services, so make it easy for him or her to do so, says Mashable. Consider the placement of the call to action and other important pages on the site.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.