It's not always easy keeping track of the latest SEO trends, but it is important to make the most out of the marketing budget. Sometimes companies become wrapped up in the little aspects of search engine optimization that really don't improve the overall success of website optimization. Channel the time and energy spent on unnecessary tasks into creative strategizing and enhancing other online campaigns. Here are three common SEO tasks that are wasting marketers' time:
1. Article submission forms
This is an old tactic that SEO specialists from more than a decade ago would recognize. The whole purpose was to attract website visitors and build backlinks, says Search Engine Journal. But there's no need for a promotional strategy anymore.
2. Daily traffic checks
Marketers should keep track of page metrics on a consistent basis, but checking this daily is too often. This takes away from other necessary tasks and also doesn't allow companies to see truly altered results.
3. Stuffing keywords
While content needs to be relevant for visitors, keyword density really isn't important anymore. Focus on the bigger picture and not sentences chock-full of keywords and similar variations.