Google's recent release of its local search carousel is important in online marketing planning for many reasons. Not only does it change the pursuit of local SEO significantly, but there are also indications that it will be the template for local search on augmented reality technologies. With the advent of such devices as Google Glass, augmented-reality search will become an important part of SEO strategies. It is not yet clear how SEO will work best for these devices, but there are hints as to what will work as it becomes a more prevalent method of accessing information, according to Search Engine Watch.
The local search carousel is a way of displaying results that concentrates on visual information and user reviews. Businesses will find that their uploaded images come to represent the results about them on the results page, and that these results prominently include ratings from sites like Yelp and Google +. For this reason, it is important to include high-quality images in marketing strategy for local SEO. To the greatest possible extent, marketers should also concentrate on ensuring their business' Internet rankings are high. This will improve search results and conversions on desktops and mobile devices, and likely also on augmented reality technologies such as Google Glass.
The marketing possibilities of the local search carousel are still evolving, but it is certain that it has changed the local SEO game just as previous changes have done.