Build links for people, not search engines, for better SEO
Search engine optimization tactics continue to change as algorithms evolve. Building links remains important, but they need to be to and from relevant, engaging content. Search engines are aligning their algorithms more toward authoritative and creative content. For this reason, the best link-building strategy for SEO involves marketers keeping readers at the forefront of their minds.
As crazy as this may sound, linking for people rather than search engines can be a useful plan. With search engines, and Google in particular, ranking websites based on organic links and content, SEO may eventually become people-focused. Companies should try to place links on platforms where they will reach their target audience and answer their questions.
Collaborations between businesses that provide related products or services can be ideal for link building. Their online marketing strategies need not undergo much change, either. Simply linking to helpful articles can be interesting to prospective clients and good for search engine rankings at the same time.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.