Search engine optimization tactics continue to change as algorithms evolve. Building links remains important, but they need to be to and from relevant, engaging content. Search engines are aligning their algorithms more toward authoritative and creative content. For this reason, the best link-building strategy for SEO involves marketers keeping readers at the forefront of their minds.
As crazy as this may sound, linking for people rather than search engines can be a useful plan. With search engines, and Google in particular, ranking websites based on organic links and content, SEO may eventually become people-focused. Companies should try to place links on platforms where they will reach their target audience and answer their questions.
Collaborations between businesses that provide related products or services can be ideal for link building. Their online marketing strategies need not undergo much change, either. Simply linking to helpful articles can be interesting to prospective clients and good for search engine rankings at the same time.