KEO Marketing

Be in the Know.

Bing It On: Will user experience sway search preference?

The constant battle between Bing and Google took another turn this month as new research from Bing's "Bing It On" campaign was released to the public. The digital taste-test challenge compared Bing's and Google's organic search results and then asked users to rate their experiences.

Bing conducted an independent survey of approximately 4,700 people who took the challenge, and the search engine believes it changed the perspective of many internet users. The survey found that 64 percent of respondents were surprised by the quality of Bing's web search results. In addition, over half of the people who participated in the challenge indicated their impression of Bing improved after they compared Bing's web search results next to Google's SERPs.

The survey also found that out of the people who used Google as their primary search engine, nearly 33 percent of respondents said they would use Bing more often as a result of the challenge. A small portion of participants (17 percent) found flaws in Google's results in the side-by-side comparison.

Consumers may switch to Bing after they compare the Microsoft search engine to Google. Therefore, professionals should consider running search engine marketing campaigns that appeal to Bing enthusiasts. A well-designed online marketing program may increase lead generation through the Microsoft search engine.

KEO Marketing can help professionals improve their B2B marketing initiatives and implement SEM campaigns that increase online visibility through well-positioned advertisements.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.