SEO is an important part of building an online presence because it brings traffic to the company website, but it is also important to make sure the company employs the correct tactics. Search engine marketing strategies are constantly changing because Google and other search engines are coming out with new algorithms. This means marketers can make simple, yet significant mistakes that need to be addressed.
Here are three SEO problems to take care of right away:
1. Pages loading slowly
Take the time and effort to fix pages that don't load quickly on all devices. This can be a big deterrent for website visitors. If it takes longer than a few seconds to load, prospects will unfortunately leave the page, according to Search Engine Journal.
2. Forgetting true audience
Content marketing is an important part of SEO, but also for growing a loyal customer base. One of the biggest mistakes that marketers make is providing material that is only suited for SEO purposes and not written to actually benefit a human audience.
3. Improper link building
Link building needs to have a more genuine and honest approach these days. If marketers spend the time to build relationships and offer authoritative links, Google will rank the page higher.