It's no secret that SEO is rapidly changing and marketers need to catch up. Search engines change their algorithms or program systems monthly or weekly, and even the slightest alteration can significantly impact a marketing campaign. Therefore, as optimization heads into a post-Penguin search engine era, companies should be aware of how to get company websites up to par.
In order to keep up and maintain accurate online marketing strategies, here are three new rules to follow for post-Penguin tactics:
1. Social media
As mentioned in previous posts, social media plays an integral role in website rank. Social content and the number of users talking about a brand on social networking platforms affects website rank, meaning that marketers need to think about online strategies on a more multidimensional level.
2. Genuine content
Search engine optimization is moving away from formulaic and algorithmic tactics and heading toward improving user experience. This means that website and blog content needs to be original, authentic and relevant for readers, says Search Engine Journal.
3. Strategic website and linking practices
Not only should a website be easy to use and populated with useful information for visitors, the overall structure and inner-linking method should make the site easy to navigate and explore.