Marketers looking to boost their search engine marketing strategy may want to start building links for the company blog. However, this depends on how interesting the content is and if visitors see it as worthy to spread on the web. There are multiple ways that businesses can make their sites more reputable, but the most important factor is providing unique and informative content. Here are four ways to make blogs more attractive for link-building techniques:
1. Original evergreen
Search Engine Journal calls it “insider information,” but producing the most original and educational information can attract both professionals and amateurs. Offer proven techniques and ideas that separate the blog from the competitors’ sites, and in time, visitors may see it as a source worthy for reference.
2. Expert advice
Good content marketing involves creating compelling and diverse copy, which is possible by including other professionals’ opinions. SEJ says that opinionated content can drive conversation and grow a loyal following.
3. Full of personality
A good balance of solid research and an entertaining tone is a great blogging combination. Humor and quirky comments make content lighthearted amidst otherwise formal subject matter. A shareable blog theme can help differentiate the company from competitors and build a solid audience.