KEO Marketing

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3 online marketing tools to utilize in 2013

Search engine marketing is a challenging, yet rewarding, process for many companies, and it pays to stay on top of it throughout the evolution of online marketing. While there are many changes to the system throughout a year, improving company website ranking and generating quality traffic is extremely beneficial in the long run.

Keeping up with the rapidly progressing internet marketing realm can be easier with the help of some of today's most advanced tools. With the integration of social and mobile, online marketing is quickly becoming a complex and intertwined web. Take advantage of what's out there to aid with SEO strategies and make the most out of campaigns. Here are three tools from SEO-News to use for the upcoming year:

1. Google ad preview tool
This allows marketers to see how their ads are faring without making any visitor impressions or messing up ad statistics.

2. Traffic estimator tools
It's important to always keep track of website traffic. With statistics, marketers can alter website content and switch around keywords, links or ads if necessary.

3. Media development tools
In a quickly integrated world, businesses can use media tools to figure out how to best plan ad placement and campaign structure.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.