Social media marketing is taking on a new meaning as marketers predict 2013 will see more cohesion between social media popularity and search engine ranking. Social presence does impact rankings already, and while there are certain challenges that this poses, it is expected to become more prominent in 2013.
Google Plus connections and Tweets are part of how Google ranks pages during keyword searches. This will play a large part in how companies approach SEO strategy, and they will most likely be able to improve revenue with proper planning. Social media content creation will influence the company's online presence as Google tries to tap into different realms for ranking purposes.
Social will influence website ranking because the number of followers and shared content shows that it's a more reputable source. Links are therefore playing a huge role in website visibility. The more a link is shared, the more a brand name is viewed. The use of social media will improve customer experiences and bring more interested viewers to websites. Social content will soon rule rankings, playing an even larger part in search engine marketing than it does today.