Search engine marketing efforts involve significant time and effort, so it can be frustrating when visitors come to the company website and leave before exploring products and services. Businesses looking to garner leads and new customers from website interaction need to make sure their pages are structured and planned for the highest possible return on investment.
Engaging potential customers and reputable prospects should be the main goal of the website, meaning a high bounce rate reveals room for improvement. Here are two easy tactics to reduce website bounce rates and attract the attention the website deserves:
Ads: Advertisements should not be the main content of the space, they simply monetize the site so it can function properly. If ads are in the way of valuable content, visitors may think the site is not legitimate or become easily annoyed and leave to find another site. Don’t make readers dig through the ads to get to the point; instead, carefully consider placement and allow for easy navigation, says Mashable.
Be obvious: Have a creative website, but don’t make visitors search too long to understand the site’s purpose. Search Engine Journal says designs that hide important information will deter even the most enthusiastic person. Customers are on the go and need to have information at their fingertips to proceed in their search and eventual purchase.