Search engine optimization strategies are constantly changing. Companies that want to keep up with proper SEO methods will need to constantly research evolving trends and try new approaches to boost website rankings. Marketers can get caught up in one online promotional strategy and forget to keep up with others. But in order to stay competitive online, marketers need to be smart with website development and know what strategies will make their sites authoritative over a long period of time. Here are two SEO myths to be put to rest so companies can build a more reputable website:
1. More SEO is better
While it is very important for online marketing strategies to try different social media, onsite and linking methods that work best for their website optimization, they need to have a strategy. Search Engine Journal says some companies try every strategy they can get their hands on, but the real benefit will come with planning certain SEO practices, measuring progress and focusing on specific efforts.
2. Ranking is everything
The primary SEO goals are to become reputable in Google's eyes, improve ranking and grow website traffic. But this process requires patience and a long-term authoritative approach. Ranking high will drive traffic initially, but keeping the website reputable over time is more important.