An integral part of search engine optimization is link building. The more authoritative and useful a website's links are, the better Google will recognize the site. Links are important because they show search engines that the site is recognized by other sources willing to connect with it and share its content.
Sometimes marketers forget the real purpose behind link building as they try to appear worthy before Google and other search engines. Companies need to remember that sources the website links to have to be highly relevant for those reading the content. Here are two quick tips on how to do so properly:
1. Focus on the audience
Search Engine Journal says it may be best to stop thinking about the links as the drive behind any content. Instead, think about the writing, how to make the business shine and get people truly invested in what the brand has to say online.
2. Forget about SEO for a second
SEO is an integral part of website management, but if marketers focus too much on numbers and stats, they will fail to see that their content is suffering, according to Site Pro News. If the material on the company blog is genuine, unique and written with purpose, its relevance will come naturally and links will fit in where they need to.