KEO Marketing

Be in the Know.

2 important keyword research sources for online marketing

Search engine optimization is key for any business looking to build a strong online presence, because it allows proper visibility on search engines. There are many factors that go into good SEO habits, but keywords are the most important. Google prefers when sites are organic and highly relevant for searchers, meaning the better content a site has, the higher it will rank. Part of creating great content is including keywords and making the material useful for readers searching for the kind of content the website offers. Finding keywords to use is important to making sure the page is optimized in the best way possible. Here are two good resources for businesses to look to for keyword searches:

1. Popular industry forums
Search Engine Journal suggests looking on forums to see what industry words are used repeatedly. Look at the titles of popular threads to find what attracted viewers and warranted the most discussion.

2. Wikipedia
Search Engine Land says Wikipedia has a strong keyword strategy that is almost impossible to beat. But understanding how much traffic a particular Wikipedia page had in the past 90 days may lead marketers to keywords that may be good to use on their websites.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.