Search engine optimization is key for any business looking to build a strong online presence, because it allows proper visibility on search engines. There are many factors that go into good SEO habits, but keywords are the most important. Google prefers when sites are organic and highly relevant for searchers, meaning the better content a site has, the higher it will rank. Part of creating great content is including keywords and making the material useful for readers searching for the kind of content the website offers. Finding keywords to use is important to making sure the page is optimized in the best way possible. Here are two good resources for businesses to look to for keyword searches:
1. Popular industry forums
Search Engine Journal suggests looking on forums to see what industry words are used repeatedly. Look at the titles of popular threads to find what attracted viewers and warranted the most discussion.
Search Engine Land says Wikipedia has a strong keyword strategy that is almost impossible to beat. But understanding how much traffic a particular Wikipedia page had in the past 90 days may lead marketers to keywords that may be good to use on their websites.