KEO Marketing

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Optimizing content for multiple geolocations may drive profit margins upward

As a B2B marketing professional, you are concerned with how your search engine optimization can help you generate more leads. However, you may have a unique perspective on online marketing. According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released by the Chief Marketing Officer (CMO) Council, only 9 percent of the global marketers surveyed say they have a highly-evolved digital marketing model in place.

Therefore, you might want to develop your strategies to take advantage of the available marketing space. This may cause you to look at current trends in lead generation, as well as reports from industry-related organizations on the types of patterns affecting web content.

In a Linkdex study, in 69 percent of cases where a company’s site ranked in the top 30 on Google for one location, it didn’t rank for that keyword across all locations. The report found that there are major ranking variations across geolocations, with keywords deviating an average of 11 positions. Marketers still need to monitor geo-variance across all sectors and keep note of changing online positions in order to remain in front of prospective buyers for long periods of time.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.