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Search engine marketing news: keyword analysis with Bing

Search engine marketing with Bing is becoming an even more attractive prospect. In May 2013, Bing's share of the search market rose to 17.4%, according to a comScore report. In May 2012, its share was only 15.4%, indicating significant growth over the year, according to Search Engine Watch. Companies may want to consider including Bing in their search engine marketing plans for this reason.

For businesses considering or already focusing online marketing efforts on Bing, the newly available Bing Ads keyword distribution graph tools are of interest, according to Search Engine Land. Located under the keywords tab in the Bing Ads online interface, these graphs show at a glance which keywords are the most popular and profitable. It is also possible to interact with multiple graphs at once, which is useful when testing the performance of particular keyword groups. This is a great tool for Bing-specific search engine optimization efforts.

As with all search engine marketing and search engine optimization strategies, marketing on Bing requires insight and a specific strategy. Enterprises might consider checking with their online marketing firms to get advice for advertising with Bing. Those that do not work with such a firm might consider beginning to do so in order to optimize their online marketing as a whole, as well as their SEO across all search engines.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.