Marketers looking to maximize online advertising efforts turn to Google’s Adwords, but that doesn’t mean their jobs are anywhere near being done. Managing an Adwords account requires strategic creation and close attention. But once organizing and updating the account is under control, marketers don’t have to spend very much time on it, freeing time to focus on other advertising or marketing tactics.
The Adwords blog said that an automated rule system was launched more than two years ago for users’ benefits of users, but Adwords experts decided to ask several different marketers what their best management practices were. One marketer suggested holding back on overly used keywords and putting more bids on those with a lower CPA, and another said to try lowering bids by 10 percent on keywords that bring up an ad in the first three spots but have yet to lead to a conversion. The top isn’t always the best position, and various ad positions work better for different companies.
It’s possible to plan ads to be released during certain events and hold off on others according to budgetary restraints. Have a good strategy for managing the ad groups, keeping them small and controlled for the best return on investment possible.