How to use new Enhanced Campaigns

The most recent update to Google's Enhanced Campaigns affects any and all marketers who deal with website analytics to run PPC campaigns. In an effort to help manage mobile campaigns and manage ads, Google introduced its latest Adwords program that has offered a variety of exciting challenges to today's marketers.

SiteProNews points out that the changes companies should watch out for are the changes to mobile campaign management and how ads are created. There used to be mobile-only campaigns, and while they are not completely gone, they are now integrated with other campaigns and designed to be controlled easier. There is also the option to craft multiple ad types for the same campaign to better reach different audiences on different devices.

The Enhanced Campaigns program is designed to make ad campaign management much easier, and while some marketers have been confused by the changes, there are a few different program functions to keep in mind. Search Engine Land says that it does make sense to offer ads for tablets and desktops because, as was pointed out by Google experts, the differences between the two are becoming fewer.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.