Google is always ahead of the game when it comes search engine marketing, and this time it’s helping companies keep their name and brand reputable in the business community. Scammers who either create fake ads or use another business’ ads to bring prospects to their site are a serious threat to a company’s online presence.
With a new year comes new scam attempts, but Google has resolved to use innovative tools to protect against bad ads, make the ad review process more clear for users and improve contact with ad reviewers and companies. With a combination of automated systems and human review, Google disabled 224 million ads, banned 889,000 advertisers and saw a 50 percent decrease in harmful ads in 2012.
Marketers should utilize the system to build their business, because the safer online environment means businesses are able to market, create connections and gain clients without as high a risk of security threats. Time magazine highlighted an instance in which Google’s automated system flagged a particular ad that appeared to be legitimate to human eyes but in reality was selling counterfeit products. By looking at past instances and various other factors, Google is catching scammers, cracking down on bad companies and enhancing the quality of interaction between suppliers and clients.