Marketers are always looking for ways to integrate marketing strategies, and now Google AdWords is helping them do so with the combination of mobile and search engine marketing. Nick Fox, vice president of management at Google, recently announced extensive efforts to make campaign management easier to manage on various computing devices, according to Search Engine Land.
The action to help make paid advertising more accessible on different devices and encourage small- and medium-sized businesses to use the services is a big leap in the right direction. The new campaigns will allow businesses to show customers custom ads based on the device being used, their locations and the time of day.
The Google AdWords blog also mentioned a key feature in measuring conversion types, which allows marketers to track and count calls made and apps downloaded from ads users see. These statistics will be available in AdWord reports, helping businesses know which of their efforts really work versus those that aren’t as successful.
But the main point that the blog makes is that marketers who are on the go are now able to manage their accounts in a more effective and accessible manner. Whatever the location or time of day, it’s now possible to change or update bids and plan and effectively budget campaigns.