Google Adwords is taking online marketing to the next level and offering new bidding tools for Enhanced Campaigns. The Adwords blog recently announced that it will offer more powerful tools to take advantage of multi device marketing trends. The recent advancements with Enhanced Campaigns are meant to help manage display campaigns and allow marketers to reach customers interacting on multiple digital devices.
Because digital marketing is becoming more complex with a multitude of opportunities to reach target audiences, the new display is meant to help provide the most relevant ad for the right audience from only one campaign. The blog pointed to key features, such as the interested categories, demographics, topic targeting, remarketing, time of day, location and device options that make it a lot easier to manage campaigns and centralize control.
Search Engine Land also says one of the tools is a bid adjustment calculator that will display final bid adjustments with multiple bid settings. It will then show implications that will happen when the multiple bid adjustment take place. Google is essentially taking a complex system and making it more functional and useable for companies looking to benefit from Adwords campaigns.