KEO Marketing

Be in the Know.

Comparison ads get a Google makeover

Companies may be able to take advantage of recent Google AdWords updates to improve their B2B marketing and lead generation efforts. However, the latest change to the online program is geared toward organizations operating in three unique industry sectors – aviation, hospitality and financial services.

When it comes to search engine marketing, paid advertisements are essential for an all-encompassing campaign. It's inevitable for businesses to engage in such practices somewhere down the line, and Google continues to make it easier to garner attention through its updates. The new comparison ads recently redesigned by the company will offer clients greater capabilities to increase profits through search. The comparison ads appear in U.S. search results when users enter keywords related to flight, hotels or financial services like checking accounts and credit card information, Search Engine Land reports.

New paid advertisement options may include "sponsored" labels that allow marketers to create calls to action that resonate through paid search options. While comparison ads have been available for purchase for some time now, businesses may choose to engage in this type of online marketing solution to improve conversion rates in the future. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.